On Main Street one would see an open sign.  The sign would be on and you would see it and know Jill business operator had come to work.

The window display was changed and you’d know they were thinking about what was new and special.  You knew that when you walked in that you would see a familiar face that could answer your questions and discuss your concerns.

Walking and moving about you would see people and they would know what you were up to.  How you were doing.  What was going down.

When people and businesses moved online, it was hard to let the passers by know you had the open sign on.  That one was getting on in the world.

Until one grew an email list and spoke to them.

At first. And even now, to some degree. It didn’t matter what one said to let the passers by know how you were keeping. So long as one let folks know something.

But one can do more than that.   One can help others.  Deliver value.  Enormous value…just by sharing their own life experience.

Pulling the string on the neon sign, via emailing those in my life, has been a great asset to my life.  I hope it has been for other, too.